General Info:

  • Date: 19 July 2022 | 14:30 CET
  • Focus: Mission oriented approach
  • Moderator: 21C
  • Experts: CKA
  • Pilots: SUA (SK) & MIGAL (IL)



Mission oriented innovation has attracted a lot of international attention. Around the world, governments and national innovation agencies are framing their policy responses around high-level missions in a bid to tackle ongoing societal challenges. In the EU, missions underpin the ambitious Horizon Europe programme, and are an important driver in mobilising resources to act on cancer, climate change, pollution, and biodiversity loss. In addition, mission-oriented thinking is firmly embedded in key EU policy initiatives, such as the European Green Deal, CAP Reform, Biodiversity Strategy, and recovery and resilience from Covid-19. Although formulated at EU level, these mission oriented policies have been implemented by member states, with each country following its own strategy. It’s not clear, however, how exactly these policies will be implemented at regional level, and in particular rural regions, as arguably more progress has been made in cities than countryside. In this webinar, participants will learn about the main principles of a mission oriented approach, why it has become so popular, and why it can be challenging to implement mission oriented policies. The event will also feature case studies from two PoliRural regions trialling the mission oriented approach, and an interactive session at the end to allow participants to ask questions and/or respond to any of the points mentioned in the presentations.

Experts & Pilots:

Patrick Crehan is an expert in the management of research and innovation, linking research and innovation with education, training, and economic development. The framework he provided for use of foresight in the PoliRural project, takes a Mission Oriented Approach supported by the provision and co-development of resources to support stakeholder engagement on high level missions such as resilience based on the rural response to Covid-19, CAP reform with a focus on prosperity, the Green Deal, and the new Biodiversity strategy. He provided coaching on the implementation of a Mission Oriented Approach to each of the regional Foresight teams, in which he advocated for the alignment of regional action plans with the four pillars of the EU Long Term Vision for Rural Areas.

JUDr. Marieta Okenková, PhD. is a long-standing expert in agricultural policy and rural development with experience at national, European and global levels She worked for 17 years at the Ministry of Agriculture and Rural Development of the Slovak Republic in various management positions. She led the negotiations in the agricultural chapter in the Slovak accession process to the EU and subsequently represented the interests of the Slovak Republic in the Special Committee on Agriculture at the EU Council in Brussels. Most recently, she worked as the Permanent Representative of the Slovak Republic to the UN agricultural organizations based in Rome. Currently, she works as a researcher at the Slovak Agricultural University in Nitra.

Prof Uri Marchaim is the head of the Precision Agriculture and regional Development Department at MIGAL – Galilee Research Institute in Israel. He is a Biotechnologist and is involved in research using anaerobic digestions of wastes and in precision agriculture. He was successful in over 15 EU projects (from FP6, FP7 and Horizon 2020, including a RIS project), part as a partner and also as the coordinator of several European large projects. He is leading the PoliRural activities in the Galilee with the mayors of the Easter-Galilee Cluster and a team of experts.

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